When to Post to Social Media in 2016

Property Betterment Leads | Aug 30th, 2016| Marketing

Ever notice that some of your posts get engagement and some don’t?  It isn’t like you weren’t witty and informative in both post.  It isn’t like you forgot to hit spell check so why is it then that when you post to Twitter, Tumlbr, Facebook, LinkedIn, Google +, the engagement is hit or miss? That is because when you post makes a difference.

Each social media platform has a different type of engagement level and what time you share matters.  It is important to note that if you read this exact same article on multiple sites, almost none of the times recommended match up so please consider this a guideline only.

What Is The Best Time To Post On Twitter?

The best time to post on Twiter for B2C are Wednesdays and weekends.  Some business have success with odd times as well on Twitter like 2AM, 6AM, and 9PM.  test to see which time is best for your business. The best time to post on Twitter is at 12PM and 3PM-5PM, Monday through Friday.

What Is The Best Time To Post On Facebook?

The best times to post on Facebook are 12PM-1PM Saturdays and Sundays, 3PM-4PM on Wednesday, and 1PM-4PM on Thursdays and Fridays.  The worst time to post on Facebook are weekends before 8AM and after 8PM.

What Is The Best Time To Post On Google +?

Early in the morning.

What Is The Best Time To Post To Pinterest?

Best time to post is in the evening, especially 8PM-11PM on Saturdays.

Optimal times: Everyday 2AM-4AM, 2PM-4PM, and Fridays at 3PM.

What Is The Best Time To Post To Instagram?

Anytime Monday- Thrusday except 3-4PM.

Optimal time: off-work hours during the workday.

Videos perform well during any night of the week starting from 9PM.

What Is The Best Time To Post To LinkedIn?

730AM-830AM, 12PM, and 5PM-6PM Tuesday- Thursday.  An additional good time on Tuesday is 10-11AM which sees the most clicks and shares.  Engagement rate on Monday and Friday are low.  The worst time to post is from 10pm-6am.

What Is The Best Time To Post On Tumblr?

The best time to post on Tumblr is very different than the best times to post on Facebook or Twitter. Tumblr gets the best responses in the evening from 7PM-10PM, even on Fridays.  Sunday-Tuesday are strong response times.


Even with all the information above, the best time to post depends on your business model too.  None of that was accounted for in any of the research available to date.  The best thing to do is using the information above as a guideline and watch your statistics so when you do go to post a blog or advertise you can post your contracting business at the best available times.



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