For a general contractor, a part of a successful online presence is to make a presence, but which version of WordPress is best to show your image off and to attract home improvement leads? A well written, good looking site can attract home improvement leads, but first you have to know which WordPress site you want. Below is a good video and transcript that explains your options.
If you’re relatively new to WordPress, you may have been confused by the difference between wordpress.com and wordpress.org. If so, you’re not alone. In this video, we will take a quick look at the differences between these two related, but distinctively different versions of WordPress.
As you probably know by now WordPress is a free open-source software package that enables you to create a full-featured website that can be managed using just a web browser. WordPress is available for download from wordpress.org. Anyone can download WordPress for free, but it must be installed on a web server in order to work. You’ll need a web hosting provider, which can cost anywhere from 5 to $30 a month. Many web host include simple tools to install WordPress on your web server with just a single click.
Once WordPress is installed, you will have complete control over your entire WordPress powered website, including the ability to install custom themes and plugins, to add new features to your site, or even modify the underline CSS and PHP files to create a completely custom site. If you plan on customizing your site by installing a premium theme or a plugin or you want to ensure that you have the most flexibility down the road, you’ll want to use the self hosted version of WordPress available for download from wordpress.org.
WordPress.com, on the other hand, is a free hosted version of Wordpress that enables you to build a site or a blog in a couple of minutes. During the sign up process, you’ll choose a name for your site which will then automatically include .wordpress.com at the end of the site web address. You can purchase an upgrade, which will enable you to use your own domain name without this wordpress.com portion.
After you select the name for your site and finish the sign up process, you’ll choose from a set of pre-selected themes, which control the look and feel of your blog or website. Again, you can purchase an upgrade which will allow you customize the design of your site, but you won’t be able to install premium themes from third-party theme companies.
There are a number of other upgrades available for purchase including video hosting, space upgrades, removing ads that are shown by default, and more. Should you ever decide to transfer your site from the fully hosted wordpress.com service to a self hosted wordpress.org installation you can even have the word press engineers handle the entire move for you for a small fee. Wordpress.com also includes the ability to collect feedback from your readers through poles or ratings on your posts.
You can also enable a mobile theme, which will ensure that your site is optimized for display on mobile device. While there are many built-in features that are great for beginners, keep in mind that would be fully hosted wordpress.com service. You can’t install premium themes or plugins from third-party, monetize your site through ads, or customize the underline files that power your site.
If you’re looking for a free easy way to get started with a basic blog or very simple website, wordpress.com includes free hosting, automatic upgrades, and a number of built-in features that will help you create a site in just a few minutes.
If you prefer complete control over your site’s content and presentation and you like to take advantage of custom themes and plug-in to help make your site even more unique, you’ll be much better served by the self hosted version of WordPress available from wordpress.org.
Hopefully this helps clear up some of the confusion about the differences between the two versions of WordPress and you are now able to decide which one best serves your needs as you build your blog or website.
Thanks for watching! Hopefully, as a general contractor you see how each wordpress style can help with home improvement lead generation.