Working in home improvement, you know the importance of having a consistent stream of customers.
Simply put, you cannot be successful without leads that are ready to start projects. Let’s look at how to spot a home improvement lead that is ready versus a home improvement lead who may need months to make a final decision.
How to Spot a Ready Home Improvement Lead Checklist
- Knows what they want
- Knows their budget and can be flexible about have to increase it
- Has images of what they want done or can explain in detail what they want done
- Understands that there are many things to consider including your own time limitations
- Is openminded to your opinion on the project and values what you say
- Prepared to work with you to get the job done
- Sets a date with you to start the project
Signs That The Lead Is Not Ready
- Inflexible- they want something very specific at a specific price, but that doesn’t match the reality of the situation
- Approaches the project with an all or nothing mindset
- Says they are just looking (Though, a lead can say this to relieve pressure to purchase.) You may eventually get work from them, but it may take months. (This lead is worth adding to a drip campaign if you believe they will eventually convert).
- Uninterested in filling out the appropriate paperwork to get started.
- Does not have a clear idea of what they want done
- No budget in place
- Does not set up a day with you to start the project
- Does not return any of your emails or phone calls
Those interested, but are not yet ready should be added to a newsletter, drip campaign, Facebook group… etc to keep in touch with them. After all, leads don’t have to get ready on your timeline.