WordPress for Contractors: Getting Started With WordPress

Property Betterment Leads | May 29th, 2016| WordPress

Chances are if you are watching this video, you already heard about WordPress- but what is WordPress?

Simply put, WordPress is web software you can use to create your own website or blog.  Since it was first released in 2003, WordPress has become the most popular web publishing platform and today it powers more than 70 million websites. What many people don’t realize is that WordPress is not just a blogging tool, its also a highly flexible content management system or CMS that enables you to build and manage your own full featured website using just your web browser. Best of all- it’s completely free.  That’s because WordPress is an open source project, which means that hundreds of volunteers from all around the world are constantly creating and improving the code for the WordPress software.  There are thousands of plugins, widgets, and themes that enable you to build a completely custom website for just about anything you can imagine.

So how does it work?  Since the early days of the internet websites have been created in HTML, a programming language that utilizes complex instructions called tags to format text, page layouts, images, and so on.  Your web browser then reads this HTML code interpreting those tag to render and display the content of a particular page.

These days, you can install the WordPress software script on your own web server in 5 minutes. Once installed, it enables you to use a simple web based editor to create web pages without having to learn HTML.  There’s even a hosted version at wordpress.com that allows you to create a new WordPress powered websites in just a few seconds and because it’s built on industry-standard PHP and MySQL, WordPress can run on just about any modern web server.

There are several reasons why WordPress for Contractors is a great choice for your blog or business website.

  1. It’s open source which also means that it’s free.  Hundreds of people all over the world are working on it, even contractors.  WordPress is constantly evolving and improving.
  2. It’s user-friendly. Rather than having to hire a web designer or contact a webmaster every time you want to make a small change to your website you can easily manage it update your own contents all without having to learn HTML.  In fact, if you know how to use the basics formatting tools in a program like Microsoft Word you can edit your site.
  3. It’s flexible and extensible. There are literally thousands of plugins and themes both commercial and free that easily allow you to change the entire look of your website or even add new features like polls or contact forms with just a few clicks.
  4. If you run into problems or if you want to add some highly customized features, it’s easy to find support or hire someone to help you. In addition to the tutorials on this site, there are also thousands of WordPress developers and designers who can help you.  The official WordPress forum is a great place to get answers to your questions and there are other sites like the WordPress Stack Exchange or WP question.com where you can find answers to all your WP questions.
  5. Right out of the box, WordPress is standards compliance and includes everything you need to ensure that your content is optimized for search engines, which is critical to your site’s visibility and online success. In short, WordPress is made to do SEO well.
  6. You’ll be in control of your own content.  Some other publishing platforms limit what you can or cannot do on your own website and you are locked into that service.  if you are locked in to that service and they shut down, your content could disappear. with WordPress, you can import your data from other systems like Blogger or Tumblr .
  7. You can also easily export your data to move away from WordPress should you choose. You’re in control of your site and your content so if you’re looking for an easy tool that will help you to build your own blog or website without having to learn complicated HTML, no other system makes it this easy. You’ll find that WordPress is incredibly flexible with thousands of themes plugins and support options to ensure that your site will continue to grow with you in the future.

We trust this video has been helpful and we look forward to seeing what contractors can build with WordPress.

This post will help answer one of the five questions contractors should ask themselves before starting a blog, don’t forget to read 5 essential questions to ask before starting a blog.

« »